The Language of Content Strategy pdf free

The Language of Content Strategy by Scott Abel, Rahel Anne Bailie

The Language of Content Strategy Scott Abel, Rahel Anne Bailie ebook
ISBN: 9781937434342
Publisher: XML Press
Page: 138
Format: pdf

May 21, 2014 - The Language of Content Strategy is a book by Scott Abel and Rahel Anne Bailie. When we think, speak, read, listen to music, or attempt to do anything remotely detail oriented, we use our brain's neocortex. Aug 16, 2013 - Social media platforms provide new outlets for broadcasting content as well as instant, actionable insights into the language your customers use and their pain points. A visual content strategy uses photos, video, art, infographics and text images to create a memorable and recognizable brand persona. May 13, 2014 - The sheer logistics of organizing a global content strategy are astronomical: defining processes, categorizing content and assets across geographic regions, organizing the people involved, and dealing with language barriers. Apr 26, 2014 - Peter LaMotte, senior vice president and digital communications chair at Levick, describes the balance between creativity and business strategy as two separate but supportive halves of every visual content strategy. In other words the What that should tell you, my fellow lovers of content, is that the most effective strategy leads to work that speaks bi-directionally—to both the rational and emotional parts of our brain. A little planning This is the first and most basic step for any marketing plan, so this is where you should start for your content strategy as well. Identity requires more than a logo, a slogan and a WordPress Theme and a website template. Feb 16, 2012 - Content and your brain. As the language center, the neocortex is most concerned with the analytical, rational, and logical. Apr 19, 2014 - Do affiliate niche sites need a content strategy? Jan 30, 2014 - The Language of Content Strategy is the gateway to a language that describes the world of content strategy. Aug 28, 2013 - Technical language might as well be a foreign language to most content strategists. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. In this session at STC Summit 2014, Scott Abel discussed the content strategy, tools and technologies behind the making of the book. Our minds react differently to visual stimuli.